Amo Per La Vita (APLV) brings bright ideas to life.

A family company founded by the three Fiume brothers in New York in 2023, APLV has an NYC headquarters with a creative satellite space in Volturara Irpina, Italy.

APLV creates products and services to make the world more fun, fast, and fair. We combine small town values with big city ambition to create with care, craftsmanship and confidence.